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This article was published on February 17, 2015


    AT&T’s gigabit internet is cheaper in Kansas City if you let it track all your browsing

    AT&T’s gigabit internet is cheaper in Kansas City if you let it track all your browsing
    Roberto Baldwin
    Story by

    Roberto Baldwin

    Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015. Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015.

    AT&T is competing with Google in Kansas City with its GigaPower fiber service. If you want pricing on par with Google, get ready for AT&T to track everything you do while online.

    For $70 a month, you can sign up for AT&T’s Gigabit fiber service with the stipulation that the telco will be tracking anything you do while online. AT&T’s GigaPower service already does this in Austin, Texas. If you don’t want to be tracked, the service costs an additional $29 a month.

    Because the tracking is at the ISP level based on GigaPower IP addresses, browser privacy settings won’t hide your browsing from the company.

    AT&T will use the information gathered to serve you targeted ads. AT&T says:

    When you select AT&T Internet Preferences, we can offer you our best pricing on GigaPower because you let us use your individual Web browsing information, like the search terms you enter and the web pages you visit, to tailor ads and offers to your interests.

    Ok, that sounds creepy, but it follows up this information with:

    You have our pledge that AT&T is committed to protecting your privacy. We will not sell your personal information to anyone, for any reason. Period.

    Of course, AT&T could change that policy — it would inform you beforehand in accordance with its own Privacy Policy — but until that happens, you’re just being tracked for ads.

    If you’re not a fan of having all your traffic snooped on for targeted ads, Google offers its own Gigabit fiber service in Austin and Kansas City for the same price and only tracks you when you’re using Google product.

    ➤ U-verse with AT&T GigaPower Launches Today in Cities across the Kansas City Area