This article was published on May 16, 2016

AT&T acquires Quickplay Media to provide TV ‘however, whenever and wherever’


AT&T acquires Quickplay Media to provide TV ‘however, whenever and wherever’
Bryan Clark
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Bryan Clark

Former Managing Editor, TNW

Bryan is a freelance journalist. Bryan is a freelance journalist.

2016 has been a big year for AT&T after announcing three new DirecT streaming options: DirecTV Now, DirecTV Preview and DirecTV Mobile. All three offer a lower-cost option to traditional satellite packages (at least from DirecTV) and offer AT&T the opportunity to truly compete with other popular options, like SlingTV.

Now, the company wants to bring these same options to your living room.

Today, AT&T announced it plans to acquire Quickplay Media, a company that provides over-the-top (OTT) content. OTT content is simply third-party content, such as Hulu, Netflix or Amazon Video.

“Our strategy is to deliver video content however, whenever and wherever,” AT&T Entertainment Group CEO John Stankey said in a statement.

The acquisition will see AT&T using Quickly to continue to power its U-Verse TV Everywhere service, while retaining Quickplay’s 350 employees. Further terms haven’t been revealed just yet.

via Digital Trends