Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015. Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015.
There is no shortage of Lego obsessives on the planet, but few have made the toy (if you want to call it that) the major focus of their livelihood. Canadian author, illustrator, toy photographer, and Lego kit-creator Chris McVeigh has managed to turn his Lego love into a shared art form.
This preoccupation did not spring up suddenly or out of nowhere. At the age of 12, McVeigh was, by his own account, “sternly dissuaded from buying more toys or engaging in any sort of toy-related activities.” Yet the urge for creative play never really goes away, as McVeigh discovered when he reconnected with toys later in life.
“I was a huge fan of Lego as a kid, but my folks were adamant that I set toys aside and ‘grow up.’ It was well over 20 years before I returned to Lego,” McVeigh recalls. But after friends gave him a Star Wars Lego set in a Christmas gift exchange some 10 years ago, “I found myself once again enthralled with Lego…then one day I found that I wasn’t totally happy with an expensive set that I’d bought, so I decided to change it. And that was it. The spark was reignited, and I realized I could build anything I wanted.”
As an artistic construct, Lego offers some obvious advantages. The little bricks are cooperative, there’s a satisfying feeling when they are pieced together, they don’t balk at posing for the camera, and there are generally abundant parts available. In addition to classic recreations of objects and scenes, McVeigh commemorates some of his favorite original Lego designs with photo portraits.
He also occasionally creates Lego-themed t-shirt designs mostly featuring minifigures.
McVeigh’s craft isn’t just about what you can buy, but what you can make. And McVeigh’s original kits facilitate anyone trying their hand at building their own Lego landscapes, portraits, characters, and objects.
For example, you can now pre-order McVeigh’s newest kit, the 220-piece My First Game Console complete with two classic controllers and two cartridges. These kinds of mini computer models have proven extremely popular over time—witness the sold out status of My First Computer, which kind of looks like an Apple IIe.
But hey, tech isn’t the only Lego game in town. McVeigh has created kits for cameras, rotary telephones, brick sketch portraits of famous cartoon characters, old fashioned TV sets complete with rabbit ear antennas (one of McVeigh’s personal favorites), butter cream birthday cake slices complete with candle, and more. Another new entry, Peculiar Police Box, resembles an old telephone booth.
Each kit ships with PDF step-by-step instructions, but McVeigh emphasizes that anyone can download those instruction for free, even without buying a kit from him.
“I give people the choice of whether or not to buy the brick set from me,” McVeigh says. “Some people know what they’re doing and they’re happy to go off and find the bricks on their own, and that’s just fine. Others want to buy the brick sets from me to show their support. But buying the brick sets from me is never a requisite to access the building guides.”
Each model is carefully crafted for maximum aesthetic enjoyment. “I work as hard designing the inside of a model as I do the outside. Colors are chosen very carefully, and bricks are laid out in a manner that makes them both fun to assemble and visually appealing,” McVeigh says.
As a result, these Lego models have started to attract attention from unlikely admirers outside of the hobby set. Last Easter, he created a cream filled egg model as a prop for a holiday themed photo. Recently, Cadbury UK discovered it and asked his permission to share it.
“The response to it was incredible, and within hours I’d gotten dozens of requests for a building guide. The original Lego Creme Egg was something I’d thrown together for a pic, and in order to make it ready for public consumption, I actually had to rework it slightly. I also made sure it was compatible with the bricks currently available from Lego’s Pick a Brick service so that people could order the parts for the kit if necessary.”
McVeigh does not sell a specific kit for the creme egg, however.
McVeigh’s entire portfolio of current and upcoming Lego kits is available on his website. You can also view McVeigh’s full photo portfolio on Flickr. Photo prints, a vast variety of T-shirts and hoodies and onesies, mobile device cases and laptop skins, wall clocks, throw pillows, greeting cards, calendars, and more—can be found at Society6 and RedBubble.
Get the TNW newsletter
Get the most important tech news in your inbox each week.