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The heart of tech

This article was published on August 30, 2011

Apple’s storefronts are designed with painstaking attention to detail

Apple’s storefronts are designed with painstaking attention to detail Image by: 22 12:19:57
Aayush Arya
Story by

Aayush Arya

Aayush is the India Editor & Apps Co-Editor at The Next Web. When not writing, he enjoys spending his time bungling about on Twitter or Aayush is the India Editor & Apps Co-Editor at The Next Web. When not writing, he enjoys spending his time bungling about on Twitter or Google+, and answering email.

Here’s a piece of trivia that should surprise no one: Apple designs its storefronts so that the edges of the various elements used in the design are in symmetrically perfect alignment with each other, according to a report by ifoAppleStore.

In designing the recently opened Apple Store on 4th Street in Berkeley, the company’s designers ensured that the glass panes facing outwards and even the edges of the sidewalk were lined up with the floor tiles laid inside the store. This involved tearing apart the existing sidewalk and constructing a new one, which is apparently something the company often does for its retail locations.

Of course, when you enter an Apple Store, you’re not very likely to pay attention to these minutia, but its sweating over details such as these that gives the stores their iconic look, much like the company’s buttonless glass trackpads and invisible-when-turned-off sleep indicators on Mac notebooks.