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This article was published on May 12, 2015


Apple’s push into China is crushing Samsung

Apple’s push into China is crushing Samsung
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

Over the last few months Apple has heavily invested in China and it’s starting to hurt Samsung.

Those efforts are paying off, with China passing the US to become the biggest iPhone market in April this year.

IDC’s latest study on the Chinese market shows another interesting change last quarter: Apple’s sizable push into the country caused Samsung’s device shipments to collapse.

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In Q1 2015, Apple saw a unit shipment growth of 62 percent off the back of strong iPhone 6 sales, while Samsung’s growth actually shrank, slashed by 53 percent compared with 2014.

Other handset builders, like Xiaomi and Huawei, saw growth of 42 and 39 percent respectively.

The slump in shipments of Samsung devices could be attributed to the quarter leading up to the announcement of the Galaxy S6, however such a sizable drop is not the norm.

IDC also noted that the Chinese smartphone market shrank for the first time last quarter by 8 percent as the market is now “saturated” with devices.

➤ China’s Smartphone Market Contracts Year Over Year for the First Time in Six Years