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This article was published on June 12, 2013


Apple’s new ad showcases apps that change lives: Smart prosthetics, democratized health care and more

Apple’s new ad showcases apps that change lives: Smart prosthetics, democratized health care and more


Harrison Weber
Story by

Harrison Weber

Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

While Apple’s App Store sprung from humble beginnings — many of the most popular apps early on centered around virtual beer and other novelties — today it houses apps from some of the most innovative developers alive. As such, Apple has created a new ad to showcase how meaningful apps can be.

As you can see in the nearly ten minute spot below, Apple is highlighting everything from apps that control smart prosthetics to language preservation and the democratization of health care resources.

https://www.youtube.com/watch?v=PGtP6ZQ6Lt8

In case you’d like to know more, the companies featured include Skyscape, Orthocare Innovations, Thornton Media and Assistiveware.