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This article was published on March 17, 2011

Apple’s New “If You Don’t Have an iPhone” Ad Series Airs

Apple’s New “If You Don’t Have an iPhone” Ad Series Airs
Joel Falconer
Story by

Joel Falconer

Joel Falconer is the Features Editor at TNW. He lives on the Gold Coast, Australia with his wife and three kids and can sometimes be found g Joel Falconer is the Features Editor at TNW. He lives on the Gold Coast, Australia with his wife and three kids and can sometimes be found gaming or consulting. Follow Joel on Twitter.

Apple today aired the first ads in its new campaign for the iPhone, in a series called “If You Don’t Have an iPhone”.

There are three ads in the series at the moment, and they all extol the virtues of various iPhone features in comparison to other smartphones. It’s a strange angle to take, though, because the three features they’ve focused on — the iBooks, iPod and App Store apps — have readily available alternatives on major mobile platforms such as Android.

The video above is the iPod ad, and you can find the iBooks ad here and the App Store ad here.