We knew that pre-orders for the Apple Watch were set to begin on April 10 from the company’s most recent press event, but we finally have the actual time: 12:01 a.m. PDT.
That’s not a big surprise, but the time is worth keeping in mind if you’re in a different time zone and want to order one before they potentially sell out. iPhone pre-orders are generally simultaneous across regions so that’ll likely be the case here. That’s 3:01 a.m. on the East Coast or 8:01 a.m. in the UK, for instance.
Customers can also try them out and set up an appointment to buy one in Apple Stores starting next Friday, and it will officially be available April 24.