Apple Watch pre-orders start at 12:01 a.m. PDT on April 10

We knew that pre-orders for the Apple Watch were set to begin on April 10 from the company’s most recent press event, but we finally have the actual time: 12:01 a.m. PDT.

That’s not a big surprise, but the time is worth keeping in mind if you’re in a different time zone and want to order one before they potentially sell out. iPhone pre-orders are generally simultaneous across regions so that’ll likely be the case here. That’s 3:01 a.m. on the East Coast or 8:01 a.m. in the UK, for instance.

Apple Watch prices begin at $349 for the aluminum Sport model, $549 for the standard steel model, and $10,000 for the gold Edition series. AppleCare+ prices will be $59, $79 and $999, respectively.

Customers can also try them out and set up an appointment to buy one in Apple Stores starting next Friday, and it will officially be available April 24.

➤ Apple Store