The update is simple: Apple has improved the capability for its users to watch movie trailers, and then connect them to the point-of-sale to get their backsides into seats at their local theater. Apple claims that general video playback has also been improved, decreasing the time that it takes for a trailer to kick off and start playing.
Update notes attached to the most recent version also cite improvements to the app’s stability.
The decision by Apple to integrate with Fandango isn’t a surprise, given that the provider is the leader in theater ticket sales. Given that a product is being vended across its network, it’s likely that Apple is carving out a 30% in revenue; this makes Apple an important player in the offline film industry.
The irony. Apple is also a key figure in the digital film industry, with its iTunes digital marketplace and iOS device install base sucking down a large chunk of movie sales to individuals.
Top Image Credit: Alan Light