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This article was published on December 16, 2008

    Apple to Fruux: When I look at you, I see myself

    Apple to Fruux: When I look at you, I see myself
    Boris Veldhuijzen van Zanten
    Story by

    Boris Veldhuijzen van Zanten

    Founder & board member, TNW

    Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

    Fruux, the free alternative to MobileMe, has been deemed too similar to Apple’s own MobileMe solution. The developers behind Fruux submitted their desktop App to Apple months ago to be featured in Apples’ Software Download Page. Yesterday they received this short but clear message:

    Hi,

    fruux’s feature-set is too similar to Apple’s MobileMe (http://www.me.com).

    Regards,

    Apple Downloads

    Duh. That IS the whole point!
    Fruux is similar to MobileMe except for one notable difference: it is free!

    Fruux was planning on offering an iPhone version of its software too but is seriously reconsidering that now. If they can’t even get a link from Apple’s Downloads page they can be pretty sure they won’t be accepted in the iPhone store either. Why spend money, time and sleepless nights on a product you know won’t ever be officially accepted?

    Apple thinks competition is good. Except when you are competing with Apple’s own products.