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This article was published on January 12, 2014

Apple throws the spotlight on the iPad with new ‘Your Verse’ TV ad

Apple throws the spotlight on the iPad with new ‘Your Verse’ TV ad Image by: Justin Sullivan
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Apple this Sunday aired its latest iPad advert during the playoff match between the San Francisco 49ers and the Carolina Panthers, and it already looks to have the ingredients to be one of its most memorable. (Regardless of what you think about the Christmas iPhone ad.)

Running to powerful quotes from Robin Williams from the film ‘Dead Poets Society‘, the 90-second ad spot looks at the myriad of ways that the iPad is used across society and the world today — from exploring, to writing, analyzing sports players, engineering, exploring the sea and more.

In the YouTube description, the company suggests that this will be a new campaign for the iPad — which Ben Thompson noted last year has proven more challenging to market than the iPhone:

We’re humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be? http://www.apple.com/your-verse

http://www.youtube.com/watch?v=jiyIcz7wUH0

Thumbnail image via Justin Sullivan / Getty Images

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