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This article was published on December 1, 2012

    To support World AIDS Day, Apple will promote (RED) in its products and retail store logos

    To support World AIDS Day, Apple will promote (RED) in its products and retail store logos Image by: Getty Images
    Ken Yeung
    Story by

    Ken Yeung

    Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.

    Apple has joined the ranks of businesses around the world honoring World AIDS Day. Held since 1988, the global community holds this day as a time when everyone can unite in their “fight against HIV, show their support for people living with HIV, and to commemorate people who have died.” For Apple, one of the steps its taking to promote awareness is by having all its retail store logos changed to red.

    Apple store logo now (RED)If you go to any Apple retail store, the most prominent sign of Apple’s support for the event is its iconic logo. For a brand so well-known, any change in its identity, even something like the color, can instantly draw attention. This is not the first time the company has supported the fight against AIDS like this — it did the same thing last year.

    The company will also be promoting the (RED) campaign again this year. Started in 2006 by U2 frontman and humanitarian activist Bono, along with ONE/DATA’s Bobby Shriver, the idea is that the (RED) brand would be licensed to companies who would pay a part of the proceeds back to the organization and that would go towards fighting AIDS.

    Apple is one of the companies who have licensed (RED) and have a host of products available for purchase that send some proceeds to help end HIV/AIDS once and for all. Today, consumers can go to either the Apple retail store or Apple.com to purchase any of the available (RED)-branded products: iPod touches, iPod shuffles, Nanos, iPhone 4 bumper cases, iPad Smart Cases, iPad Smart Covers, Mophie Juice Packs, and more.

    The company is now promoting World AIDS Day on its website. When the banner is clicked, you’ll be directed to help save lives by purchasing a compilation album off of iTunes. Its desire is to help deliver an AIDS free generation by 2015.

    Photo credit: Apple store red logo via Felix Fei

    Main header image: Sean Gallup/Getty Images