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This article was published on September 16, 2011

Apple “should be in no rush” to release iPad 3, says J.P Morgan

Apple “should be in no rush” to release iPad 3, says J.P Morgan
Matt Brian
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Matt Brian

Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

With rumours speculating Apple would release the iPad 3 in the fourth-quarter, despite the introduction of the iPad 2 earlier in the year, analysts at J.P Morgan believe that the Cupertino-based company should be in no rush to release a next-generation tablet this year as a result of the poor performance of its rivals.

With the release of the iPad 2 in March, analysts and industry insiders suggested Apple were already working to release a more powerful and feature-heavy tablet by the end of the year. However, with reports of A6 processor trials and suggestions Apple had finalised its iPad 3 supplier list to begin production in October, rumours failed to become reality.

J.P Morgan backs up what Apple already knows; despite speculation, the company has no real competition in the market as it stands, a trend that the company believes may “persist deep into 2012”:

“We do not expect a launch of the iPad 3 this year, but there’s no rush. In recent months, there has been rising investor speculation that a new iPad 3 would be launched for the holiday season. Our latest research continues to indicate that there is no such device slated for production this year.

In our view, Apple should be in no rush. The other tablet entrants have stumbled so far, and that trend-line could persist deep into 2012. MMI and RIM have been recent disappointments, and we expect more stumbles from others.”

Amazon has been widely tipped as one of the only companies that could challenge Apple’s tablet market dominance, with the online retailer expected to debut a 7-inch Android tablet in the fourth-quarter. The company could utilise a loss-leading business model, bundling value-added services to drive sales of physical and virtual goods as a result.

Apple will remain focused on the launch of its next-generation iPhone, which is expected to launch in the coming weeks. Reports have all but confirmed the company will launch two new models, aiming to appeal for both the entry-level and high-end smartphone market.

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