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This article was published on August 22, 2013


Apple reportedly buys transit app maker Embark

Apple reportedly buys transit app maker Embark Image by: Valerii Zan


Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Apple has purchased yet another mapping company, Jessica Lessin reports. This time around, the target is Embark, which builds transit apps for specific cities.

After parting ways with Apple for its official Maps application, Apple has been undergoing a rebuilding process to make up for the loss of Google’s data. Recent location company purchases include HopStop and Locationary.

When contacted by TNW about the acquisition, Apple responded with its blanket statement about deals:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

Apple left out transit directions when it launched iOS 6, instead opting to refer users to third-party services. As we reported previously, Embark benefitted strongly from being integrated into the iOS 6 Maps app.

➤ Jessica Lessin

Image credit: Hemera