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This article was published on February 25, 2013


Apple puts the spotlight on film-themed iPad apps with ‘Hollywood’ ad spot during the Oscars

Apple puts the spotlight on film-themed iPad apps with ‘Hollywood’ ad spot during the Oscars Image by: PETER PARKS
Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Apple on Sunday aired a Hollywood-themed take on its lively advertising campaign for the iPad during the Academy Awards.

The TV spot goes through “lights”, “camera” and “action” to highlight popular apps designed for the iPad.

Apple released the first commercials for the campaign last week with words like “loud”, “alive”, “wild” and “bright”.

Rival tablet maker Samsung also took the opportunity to showcase its Galaxy Note 10.1 tablet during the Oscars with its own ad starring director Tim Burton. The commercial revisits the fictional studio working on the “Unicorn Apocalypse” game as Burton meets with them to discuss a movie deal.

Photo credit: PETER PARKS/AFP/Getty Images