Customers look at Apple iPads at a store in Shanghai on February 22, 2012. A trademark dispute between Apple and a Chinese computer maker moved to Shanghai where the debt-laden plaintiff is seeking to stop the sale of the US giant’s iconic iPad. AFP PHOTO/Peter PARKS (Photo credit should read PETER PARKS/AFP/Getty Images)
Credit: PETER PARKS
Apple on Sunday aired a Hollywood-themed take on its lively advertising campaign for the iPad during the Academy Awards.
The TV spot goes through “lights”, “camera” and “action” to highlight popular apps designed for the iPad.
Apple released the first commercials for the campaign last week with words like “loud”, “alive”, “wild” and “bright”.
Rival tablet maker Samsung also took the opportunity to showcase its Galaxy Note 10.1 tablet during the Oscars with its own ad starring director Tim Burton. The commercial revisits the fictional studio working on the “Unicorn Apocalypse” game as Burton meets with them to discuss a movie deal.
Photo credit: PETER PARKS/AFP/Getty Images
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