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This article was published on November 12, 2012

Apple posts new iPad mini TV spots showcasing Photos and iBooks

Apple posts new iPad mini TV spots showcasing Photos and iBooks Image by: Oli Scarff
Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Apple is continuing its advertising campaign for the iPad mini with two new television commercials featuring the device next to the larger iPad.

“Photos” shows an iPad and an iPad mini with complementary photos as the song “Two of a Kind” by Bobby Darin and Johnny Mercer plays in the background.

http://www.youtube.com/watch?v=fdmkhzGD-ZA

“Books” depicts the same two devices opening up iBooks with related titles.

http://www.youtube.com/watch?v=9L11hutds-o

Apple’s first commercial for the iPad mini, “Piano”, showed an iPad and an iPad mini playing the song “Heart and Soul” as a duet.

The company says it “practically sold out” of the iPad mini in its first weekend of availability, with combined sales of 3 million units for all versions of the tablet. The device appears on track to be a hit, and it may even supplant its older brother as the most popular version.

Image credit: Oli Scarff / Getty Images

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