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This article was published on November 24, 2014

    Apple partners with (RED) to fight AIDS with special app and retail promos

    Apple partners with (RED) to fight AIDS with special app and retail promos
    Abhimanyu Ghoshal
    Story by

    Abhimanyu Ghoshal

    Managing Editor

    Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

    To show its support for the fight against the disease on World AIDS Day, Apple is teaming up with non-profit organization (RED) to raise funds for programs in Africa, with special promotions running for the next two weeks on apps and products.

    From today through December 7, 25 apps and games will be featured in the Apps for (RED) section of the App Store, which will include exclusive (RED)-themed content and have all proceeds go directly to the Global Fund to fight AIDS. iOS users can check out popular apps like Monument Valley, Paper, Rayman Fiesta Run, Threes! and GarageBand getting the (RED) treatment in this section.

    Apple will also offer its US customers a special edition (RED) iTunes gift card with the purchase of select products, on Friday, November 28. For each gift card distributed, Apple will also donate a percentage to the Global Fund.

    Apple (RED) Gift Card

    In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on Black Friday and Cyber Monday (December 1).

    The company has been parterning with (RED) since 2006 and has already raised $75 million towards the cause. With a range of lauded new devices on offer this year, including the iPhone 6 and iPhone 6 Plus and new iPad tablets, it’ll be interesting to see how large a contribution Apple makes via sales on the two biggest shopping days of the year.

    World AIDS Day [Apple]