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This article was published on September 30, 2013


    Apple overtakes Coca-Cola to become ‘Most Valuable Brand’ of 2013

    Apple overtakes Coca-Cola to become ‘Most Valuable Brand’ of 2013
    Shanna Tan
    Story by

    Shanna Tan

    Shanna is an intern at TNW, covering the Asia region. She is from Singapore and speaks English, Mandarin Chinese and Korean. Follow her on T Shanna is an intern at TNW, covering the Asia region. She is from Singapore and speaks English, Mandarin Chinese and Korean. Follow her on Twitter.

    brand

    Apple has taken the top spot as 2013’s Most Valuable Brand, ending Coca-Cola’s 13 year streak as number one in the annual Best Global Brands report compiled by Interbrand. Coca-Cola ended up third, surpassed by both Apple and Google this year.

    Both Apple and Google are top risers in this year’s list, with the value of Apple’s brand estimated at $98.3 billion, a 28 percent increase from 2012. Google has an estimated value of $93.3 billion, which represents a 34 percent annual increase.

    It is worth noting that technology companies account for five of top 10 brands this year: Apple, Google, Microsoft, Samsung and Intel. IBM would have been the sixth, but it is on the list as a business service brand.

    ➤  Apple Passes Coca-Cola as Most Valuable Brand [The New York Times]

    Thumbnail image credit: BestBoyZ / Flickr