Owen WilliamsFormer TNW employee
Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.
Apple Music has launched its first Snapchat story and it’s incredibly well put together.
The company has coordinated the story across its global studio locations, from London to LA. It’s got top-notch production quality for being just a Snapchat story: it shows music synced across snaps in multiple locations and features interviews with Zane Lowe and Julie Adenuga.
Here’s the video, which we grabbed right out of Snapchat so you can enjoy it right here, without it disappearing forever.
It’s a good lesson for brands looking to use Snapchat on how it can be done well if executed correctly. You can view Apple’s Snapchat stories directly by adding ‘applemusic’ on the service.
Read Next: Hands on with Apple Music
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