Bryan ClarkFormer Managing Editor, TNW
Bryan is a freelance journalist. Bryan is a freelance journalist.
Apple is pulling a Samsung by using ‘dark’ tweets to remind Twitter users about its upcoming event. Much like Samsung did back in February, Apple is responding to messages through paid Twitter advertising (or this trick) — a move that keeps the tweet from appearing on its own timeline.
If you retweet this tweet — which doesn’t exist, apparently…
September 7 at 10 a.m. PT
Watch the event on https://t.co/yLa2e4Xr2R.
RT for a reminder on event day. #AppleEvent pic.twitter.com/e9MHNkLeoi
— Apple (@Apple) September 2, 2016
You’ll get a reminder ‘shortly before’ the September 7 event. You know, in case you forgot that new iPhones were coming.
It looks like this:
@bryanclark thank you.
We’ll send you a reminder shortly before the event.
See you on the 7th. pic.twitter.com/0H1jR3MteP
— Apple (@Apple) September 3, 2016
It doesn’t, however, appear on Apple’s timeline.
It’s a ghost town:
If the tweet itself looks familiar, that’s because you’ve probably seen it before. Only, for Apple’s courtroom rival, Samsung.
.@Apple is using the same Twitter tactics for its #AppleEvent as Samsung did for #MWC16 – "retweet for a reminder" pic.twitter.com/MhWQxFeoH4
— Matt Navarra ⭐️ (@MattNavarra) September 2, 2016
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