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The heart of tech

This article was published on March 12, 2011

    Apple is going to love this: Probably the best customer unboxing video ever.

    Apple is going to love this: Probably the best customer unboxing video ever.
    Zee
    Story by

    Zee

    Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

    You may have heard about the release of the iPad 2 yesterday and despite the catastrophe in Japan and (the far less significant) twitter announcement, Apple’s iPad update is still garnering a lot of attention online.

    Over the last 24 hours, a number of unboxing videos have been posted to YouTube and Apple blog Mac Stories has taken the time to put aggregate the best of them. If you’re going to watch just one however this is the one, put together by the very talented Zach King.

    Say what you like about Apple but if you’ve got customers willing to take the time to create masterpiece videos of them just unwrapping your product, you’re doing something very right. Head over to MacStories for many more.