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This article was published on June 13, 2012

Apple, Google, Microsoft, Yahoo and Amazon are among the tech companies applying for their own Top Level Domains

Apple, Google, Microsoft, Yahoo and Amazon are among the tech companies applying for their own Top Level Domains
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

At an event in London today, domain name regulator ICANN revealed the list of which companies and organizations have applied for their own generic top level domains (gTLDs) as part of a drive to dramatically increase the total number of TLDs available worldwide.

ICANN says that 1930 applications were received from 60 countries around the world. These include 66 using geographic names, and 116 using non-Latin scripts.

In the tech world, applications have come from the likes of  Amazon (.amazon, .zappos and more), Google (.google, .youtube, .android and more), Apple (.apple), Yahoo (.yahoo) and Yandex (.yandex).

Some companies have applied for many TLDs. Google has applied for 101 and Amazon, 76.

Amazon’s applications include a range of both trademarked and generic terms, including: .amazon, .app. .audible, .author, .aws, .book, .bot, .box, buy, .call, .circle, .cloud, .coupon, .deal, .dev, .drive, .fast, .fire, .free, and .game.

Google’s include: .google, .ads, .android, .app, .blog, .boo, .book, .cal, .channel, .chrome, .dog, .drive, .meme and .youtube

Of the disputed applications, .app was particularly hotly contested TLD with 13 applicants, including Google and Amazon.

Now the evaluation process begins. A 60-day comment and objections period now starts today, during which anyone can submit their opinions on the applications, or file a formal objection – for example, if an application infringes on a trademark.

From July 12th, independent review panels will review both the applicants and the proposed TLDs themselves. Applicants need both the finances and the technical capability to run a domain name registry, and domain names must be check to ensure they don’t disrupt DNS. Domains are expected to go live from the first quarter of 2013.

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