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This article was published on November 22, 2016

    Apple gets into the holiday spirit with Frankenstein in its latest ad

    Abhimanyu Ghoshal
    Story by

    Abhimanyu Ghoshal

    Managing Editor

    Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

    While I can do without ever seeing Drake’s cringeworthy dance moves in the Apple Music ad that began doing the rounds this week, I’ll probably rewatch the company’s new holiday-themed commercial a few more times before Christmas.

    Titled ‘Frankie’s Holiday’, the ad sees Frankenstein, who lives up in the hills in a lone cabin, record a tune from a music box onto his iPhone.

    Remembering his beloved partner, he hobbles to the Christmas tree at the town square and opens a package containing red and green lights that he can wear, as he leads the townspeople in a touching rendition of ‘(There’s No Place Like) Home for the Holidays’.

    More like these, Apple – and less of Drake and his guilty pleasures in the gym, please.