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This article was published on December 1, 2012

    Apple CEO Tim Cook’s first TV interview is with Brian Williams, to be aired Dec 6th on NBC

    Apple CEO Tim Cook’s first TV interview is with Brian Williams, to be aired Dec 6th on NBC
    Matthew Panzarino
    Story by

    Matthew Panzarino

    Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter. Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter.

    Apple CEO Tim Cook’s first television interview ‘of its kind’ that he’s ever granted, was conducted with NBC’s Brian Williams, and will be aired on December 6th on NBC’s Rock Center broadcast. Williams says that he spent the day with Cook in the preview clip below.

    He says that he was able to walk across Grand Central basically unrecognized, unlike Steve Jobs. “Once we got to his Apple store,” says Williams, “that all changed, of course, as devoted fans approached him and treated him like a rock star.”

    Cook was interviewed by Williams in Apple’s Grand Central Terminal store for the segment, which will air next week.

    Image Credit: Handout/Getty Images News; NBC