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This article was published on April 21, 2014


Apple and Google are reportedly wooing mobile game makers as they seek exclusivity

Apple and Google are reportedly wooing mobile game makers as they seek exclusivity
Jon Russell
Story by

Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Apple and Google are reportedly offering mobile game developers a bevy of incentives — including premium promotional positions in their respective app stores — in order to secure exclusive rights to hot titles.

That’s according to a Wall Street Journal report which — citing sources — says that Apple used incentives to land a two-month window of exclusivity for EA’s ‘Plants vs Zombies 2’ game last year, and to secure a three-month exclusive for Zepto Lab’s ‘Cut the Rope’. Both titles featured prominently in the App Store’s featured sections, making them more visible to users.

Neither Apple nor Google is said to offer money — instead they help companies market their games more efficiently — but the fact that Apple has upped its efforts shows the progress that Android has made as a platform, not to mention how lucrative mobile gaming is today.

➤ Apple, Google Vie to Offer Exclusive Game Apps [Wall Street Journal]

Thumbnail image via PhotoAtelier / Flickr