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This article was published on December 3, 2015

Up your Instagram game using this new free tool

Up your Instagram game using this new free tool
Amanda Connolly
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Amanda Connolly

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Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

Launching today, AppAction is a new way for people and businesses to up their Instagram game by helping them leverage their followers from Facebook and Twitter, and offering more in-depth insights from posts.

The brainchild of an ex-Facebook employee, along with an ex-Instagrammer, the idea came about when the pair noticed there was no real mechanism for people or brands to use their large followings or interactions elsewhere on the Web to help them increase their audience on the photo sharing app.

AppAction allows users to drive traffic from Instagram by sharing posts directly to Facebook and Twitter using a trackable URL, which drives people back to the app to view the post.

From that link, users can analyze clicks, likes, comments and shares. Additionally, users can trace how many new followers were gained, which is a very handy tool for discovering the type of content people relate to and are interested in seeing more of.

clickattribution

AppAction also trumps Instagram’s current sharing method for Twitter by showing the actual image in the tweet.

All of stats are gathered and shown on the AppAction dashboard, and users can choose to receive a daily or weekly email roundup of their performance as well, which is useful if a business wants to show its employees how the account is doing.

appactiondashboard

The service has been in beta for over six months now and its creators tell me they have some big brands and businesses on board, which they can’t disclose, but are reporting a 23 percent increase in engagement on each Instagram post since using AppAction.

While the target is businesses, the platform is open to anyone to use for free and would be particularly useful for bloggers, who could use it to judge their audience’s reaction to post styles and what’s gaining them the most followers.

➤ AppAction [via ProductHunt]

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