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This article was published on August 7, 2012


    App Annie scores 17-year gaming industry veteran Nicolas Beraudo to drive worldwide sales and US growth

    App Annie scores 17-year gaming industry veteran Nicolas Beraudo to drive worldwide sales and US growth
    Drew Olanoff
    Story by

    Drew Olanoff

    Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

    If you’re tracking apps, it’s likely that you’ve heard of App Annie. The service provides developers with market data based on who is using their apps. Today, the company has hired Nicolas Beraudo, most recently at Glu Mobile, to drive its worldwide sales and grow the company out in the United States.

    Here’s what App Annie’s CEO, Bertrand Schmitt, had to say about the new hire:

    Monetizing mobile games is top of mind for global game developers and publishers. We look forward to leveraging Nicolas’s breadth of expertise driving business development for the world’s leading game publishers to help deliver the data and analysis developers and publishers need to monetize their businesses across the app ecosystem.

    While App Annie tracks more than just games, it goes without saying that some of the most popular apps on Apple’s App Store are indeed games.

    Some pretty huge players like Zynga, Google, EA, SEGA and Tencent rely on App Annie to deliver real-time analytics and stats about their apps.

    Beraudo spent time at Atari, handling its digital licensing. This is a pretty huge grab for the company, to say the least.