Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].
App store analytics service App Annie has expanded its offerings to include mobile advertising data. At launch, the platform supports integration with many of the top ad networks, including AdMob, Chartboost, iAd, Jumptap, MdotM, Tapit and Tapjoy.
App Annie says its long-term goal for the service is to connect with any ad network. The mobile advertising analytics are linked directly to the firm’s existing data, such as app downloads, revenues, rankings and reviews.
After establishing itself as one of the top sources for app store data, App Annie has been expanding into providing intelligence on other forms of digital content. In October, the company announced a new analytics product for tracking ebook sales.
Thumbnail credit: Shutterstock / ARENA Creative
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