3 DAYS LEFT UNTIL TNW Conference 2021 – join us in Amsterdam for face-to-face business!

The heart of tech

This article was published on March 2, 2010

    Anatomy of Apple Designs [movie]

    Anatomy of Apple Designs [movie]
    Boris Veldhuijzen van Zanten
    Story by

    Boris Veldhuijzen van Zanten

    Founder & board member, TNW

    Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

    Ironically this video wouldn’t work on the iPad or iPhone, two products featured in this tribute to Apple design. It is a Vimeo Flash movie and even the site of the company that made this movie would show nothing on an iPad; it is all Flash based.

    Oh well, at least it looks, and sounds, great:

    Anatomy of Apple Design from Transparent House on Vimeo.

    Fromt he video description: Transparent House used its visualization capabilities to create a tribute to a company they greatly admire on the occasion of the iPad release. The idea was to show a glimpse into the history of this product giant by modeling some of the innovative products they’ve developed in their 3+ decade history.

    The animation was done entirely using 3Ds Max and V-Ray render and took about 10 days to complete. Professionally done 3D visualization is the perfect tool to present concepts or new products in a beautiful, photoreal style, while creating a mood with music and conveying a message, through on-screen text or narration.

    This animation was an artistic exercise and not intended for commercial use. The animation is not affiliated with Apple or any third-party companies. We hope this animation will be used mainly as an educational tool for the 3d visualization or/and design industry.

    Via Gizmodo and Recombu.