AMD is raising Radeon GPU prices by at least 10 percent, days after Nvidia did the same

AMD has informed its add-in board partners that the price of GPU and memory kits will rise by at least 10 percent starting in August, according to supply chain source ChannelGate on Weibo, as first reported by VideoCardz. The increase follows Nvidia’s own price hikes on GeForce RTX graphics cards, meaning both major GPU makers are now passing rising memory costs directly to consumers.

The kit price covers the bundled GPU die and its onboard video memory before the package ships to partners like Asus, Sapphire, and XFX for assembly into a finished graphics card. A 10 percent increase at the kit level does not necessarily translate to a 10 percent jump at retail, since the kit is only one component of the final product, but it will push street prices higher at a time when they are already well above their original asking prices.

AMD reportedly delayed the increase from July to August because of weak demand and existing channel inventory. The company appears to have waited to see what Nvidia would do first, and Nvidia has already raised GeForce kit prices for its own board partners multiple times this year.

The timing lands in the middle of a brutal stretch for anyone trying to buy a graphics card at a reasonable price. AMD just introduced the Radeon RX 9050, its new entry-level GPU, at $279. That is only $20 less than the RX 9060 XT launched at in June, and the 9060 XT now sells for $400 to $550 depending on the model, far above its original $299 sticker.

On the Nvidia side, the situation is worse. The RTX 5060 Ti launched at $429 but prices have climbed steadily, and the RTX 5070 Ti has been spotted at marketplace prices above $1,200 in the United States. Nvidia is reportedly preparing a third round of price increases this year, with hikes of 20 to 30 percent expected across the GeForce RTX lineup.

The root cause is the same one that has been squeezing every corner of the electronics industry. Samsung, SK Hynix, and Micron have redirected manufacturing capacity from consumer memory toward high-bandwidth memory for AI data centres, where margins are far higher. Every wafer allocated to an AI accelerator is a wafer denied to a gaming GPU, and the resulting shortage has sent GDDR prices sharply upward.

The crisis has also pushed AMD to bring back graphics cards with four gigabytes of onboard memory, a specification most of the industry had left behind years ago. The RX 9050 ships in both 8GB and 4GB variants, though the 4GB model is restricted to pre-built systems from OEM partners and is not available for individual purchase.

Industry analysts do not expect meaningful relief until new memory fabrication capacity comes online in late 2027 or 2028. The shortage has already driven price increases across cloud computing, game consoles, smartphones, and streaming devices, and graphics cards are now firmly on the same trajectory.