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This article was published on September 2, 2016

Amazon’s about to launch something big (possibly Echo) in the UK

Amazon’s about to launch something big (possibly Echo) in the UK
Matthew Hughes
Story by

Matthew Hughes

Former TNW Reporter

Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.

Well, this is interesting. A number of UK-based tech journalists have reported receiving invites to an Amazon press event that will be held on the 14th.

The invites are pretty hush-hush about what’s going to be announced, but some are speculating if this could be the long-awaited UK launch of the Amazon Echo, which has been US-exclusive since it first launched.

This makes sense. The UK is a huge market for Amazon, and the online retail giant has been slowly been bringing its hardware offerings to these shores. It just launched its Dash buttons here. It could be argued that the Echo is the next logical step.

But until the 14th, the meaning behind this cryptic invite is anyone’s guess. We’ll let you know on the day.

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