Want to keep the TNW Conference vibe going?? Tickets for TNW2022 are available now >>

The heart of tech

This article was published on August 13, 2013

Amazon updates its Simple Notification Service with push notifications for iOS, Android and Kindle

Amazon updates its Simple Notification Service with push notifications for iOS, Android and Kindle Image by: EMMANUEL DUNAND
Nick Summers
Story by

Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

Amazon Web Services (AWS) has been expanded today with a unified alerts platform that gives app developers the ability to send push notifications to users on iOS, Android and Kindle Fire hardware simultaneously.

Amazon Simple Notification Service (SNS) with ‘Mobile Push’ is now available to all AWS customers and supports up to one million push notifications per month, at no extra cost. Developers can pay an extra dollar to publish and deliver an extra million messages thereafter.

For startups with a presence on multiple mobile platforms, it’s important to be able to offer user a near identical experience across every type of device. This can be vital for analyzing and executing complex marketing campaigns, reminder messages or in-app discounts, where timing and word of mouth is paramount.

The roll-out expands the functionality of Amazon SNS, but also ensures that apps available to Kindle Fire and Kindle Fire HD customers aren’t left out. Given that Amazon wants to dominate pretty much every space at the moment, including tablets – that’s not a bad strategy.

Press Release

Image Credit: EMMANUEL DUNAND/AFP/Getty Images

Also tagged with