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This article was published on June 27, 2017

Amazon is building a translation service for your sites and apps

Amazon is building a translation service for your sites and apps
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Amazon is set to expand its Web Services range of offerings for developers with a new tool to translate their apps and sites into multiple languages, reports CNBC.

When it launches, the new service will see Amazon go up against Microsoft and Google, both of which offer translation APIs to enterprise customers.

Amazon already uses its own translation tech in-house to offer product documentation in various languages. The effort to build this out for developers is being led by Aron Levie, the co-founder of translation software firm Safaba, which Amazon acquired in September 2015.

That should help the ecommerce and cloud computing giant attract a wider range of customers. It presently offers more than 70 services in its AWS suite, and that division brought in more than $3.6 billion in revenue last quarter alone.