Three months after Amazon launched Amazon Coins in the US, the e-commerce giant has revealed some interesting numbers around the virtual currency.
It says that more than 100 million virtual coins were spent on content and in-app purchases in the last two weeks of May alone, which of course translates into real money for developers and companies.
But interestingly, Amazon says that for around a half of developers who charge for content through the Amazon Appstore, revenue jumped by 50% after Coins were rolled out. It’s worth noting here, though, that Amazon did add $5 worth of coins to each user account.
➤ Amazon Coins | Real money for real developers
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