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This article was published on August 12, 2013

Amazon: Developers who monetize their apps saw a 50% spike in weekly revenue due to Amazon Coins

Amazon: Developers who monetize their apps saw a 50% spike in weekly revenue due to Amazon Coins Image by: TongRo Image Stock
Paul Sawers
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Paul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

Three months after Amazon launched Amazon Coins in the US, the e-commerce giant has revealed some interesting numbers around the virtual currency.

It says that more than 100 million virtual coins were spent on content and in-app purchases in the last two weeks of May alone, which of course translates into real money for developers and companies.

But interestingly, Amazon says that for around a half of developers who charge for content through the Amazon Appstore, revenue jumped by 50% after Coins were rolled out. It’s worth noting here, though, that Amazon did add $5 worth of coins to each user account.

Amazon Coins | Real money for real developers

Feature Image Credit – Thinkstock