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This article was published on June 14, 2015

Alibaba will soon release TBO, its Netflix competitor for China

Alibaba will soon release TBO, its Netflix competitor for China Image by: AFP/Getty Images
Nate Swanner
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Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

Alibaba will soon launch a Netflix competitor in China, which it’s calling Tmall Box Office, or TBO.

Like Netflix, TBO will produce its own shows, but also bring in content from outside sources. Currently, TBO plans to stream shows from China and other countries.

TBO has competition from rivals like Tencent or Baidu, but plans to operate as a freemium model. According to Reuters, only about 10 percent of TBO’s content would be free, while the remaining 90 percent would have to be purchased or require a subscription.

Alibaba hasn’t said when TBO will launch, only noting it was coming in “about two months.”

Alibaba to launch Netflix-like video streaming service in two months [Reuters]