After NORAD jumps on the Windows 8 sleigh with Microsoft, Google launches its own Santa Tracker

NORAD has been using Google Maps since 2007, but earlier in December, it ditched Google for Bing Maps to track the man in red this year. On Wednesday, Google announced its own Santa Tracker anyway, which you’ll be able to use to follow the big buy on Google Maps and Google Earth starting at 2:00AM PST on Christmas Eve over at Google.com/SantaTracker.

The fact Microsoft managed to sway the NORAD Tracks Santa project to its side hasn’t deterred Google. The company says it has put together a team of dedicated Google Maps engineers to build a “new route algorithm” for tracking Santa’s journey around the world on Christmas Eve.

Here’s how it will look when it’s working next week:

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Here’s how it currently looks:

The countdown site is full of Christmas surprises for the kids and anyone else who enjoys keeping a tab on Saint Nick. The company claims you can even ask Santa to call a friend or family member.

If you were wondering, it’s powered by Gmail (sample message):

Google naturally sees this as an opportunity to get into the spirit of the holidays:

On Christmas Eve we’ll be proudly showcasing a preview of Santa’s dashboard — the technology that powers his sleigh during his around-the-world journey. We’ve received this special preview from one of Santa’s many developer elves, who are hard at work in the North Pole helping Santa prepare for his big day. Santa’s dashboard – featuring the latest and greatest in Google Maps technology and sleigh engineering – will allow you to follow his progress around the world, and also learn a little about some of his stops along the way.

All that technology means Google has been able to build a few more tools to help you track Santa from wherever you are: a Chrome extension and an Android app. You’ll also be able to get updates from Google Maps on Google+, Facebook, and Twitter, of course.

Here’s the Chrome extension in action:

It looks to us like the Microsoft-Google war has now even expanded to Santa. On the one hand there is NORAD with official apps for Android, iOS, Windows Phone, and even Windows 8. On the other there is Google with its own site, Chrome extension, and Android app. It’s almost too much, but the kids will undoubtedly love it all.

Image credit: Marcelo Graciano