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This article was published on October 12, 2008

    Advertising ROI, how do you maximize it?

    Advertising ROI, how do you maximize it?
    Mircea Goia
    Story by

    Mircea Goia

    Mircea Goia was born in Romania and emigrated to US in 2005. He lives in Phoenix, AZ and works as web developer. His is involved in several Mircea Goia was born in Romania and emigrated to US in 2005. He lives in Phoenix, AZ and works as web developer. His is involved in several online projects and one of them is MyTestBox.com. Mircea shows a keen interest in commercial Web development such as social networks, viral marketing, e-commerce, online video (and filmmaking). He can be reached on his personal website (for suggestions, news, tips).

    For some of us it’s a no brainer what kind of advertising has a better ROI (Return on Investment). We all know it’s online advertising, right? But there are enough people – especially marketing executives in big corporations – who are not that convinced yet. To say it with the words of Mick Jagger, “old habits die hard“.

    Now, I am not saying anything to try to convince them. I’ll let Gary Vaynerchuk do this. He’s way better at explaining it and he does it in an entertaining manner too. Definitely worth watching.