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This article was published on September 29, 2013

Ads will soon land on Gmail’s Android app, as teardown reveals ad support

Ads will soon land on Gmail’s Android app, as teardown reveals ad support Image by: DAMIEN MEYER
Kaylene Hong
Story by

Kaylene Hong

Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

gmail_logo_stylizedGmail for Android got updated a few days back to include a cleaner design for its conversation view and a number of tweaks such as checkmarks for you to select multiple messages.

What Google did not reveal, apparently, is that the Gmail Android app update now supports ads, according to an APK teardown by Android Police.

Android Police notes that a whole new library called ‘ads’ has been added to the app, and the references to ads within the APK hint that users can save ads that they like as messages.

Gmail on Web already shows ads, and it is no surprise that Google will be trying to do the same for its mobile apps soon, though being careful that they don’t intrude on user experience is obviously a key concern.

➤ Gmail | Google Play

➤ Gmail 4.6: Ads Are Coming To Gmail For Android, Unsent Messages Warning, And More [Android Police]

Headline image via Damien Meyer/AFP/Getty Images