Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on March 31, 2017

    Ads are coming to VR and we really hope this is an April Fools’ joke

    Ads are coming to VR and we really hope this is an April Fools’ joke
    Rachel Kaser
    Story by

    Rachel Kaser

    Internet Culture Writer

    Rachel is a writer and former game critic from Central Texas. She enjoys gaming, writing mystery stories, streaming on Twitch, and horseback Rachel is a writer and former game critic from Central Texas. She enjoys gaming, writing mystery stories, streaming on Twitch, and horseback riding. Check her Twitter for curmudgeonly criticisms.

    Virtual reality is getting even more realistic: ads are going to be everywhere.

    HTC is opening its Viveport to advertisers, offering the chance to put elaborate ads directly inside the VR world. The ads come in 2D and 3D flavors, as well as loading scenes, end scenes, or “app recommended.”

    The language used on the developer page is a little bizarre and comes very close to acknowledging that users might not appreciate this:

    Therefore, VR Advertising is not simply an interruption, but a synonym of exceptional experience!

    The Vive will also track whether or not you’ve looked at the ads or turned away. Because even your eyeballs are commodities now. Luckily, this will only apply to apps hosted within the Viveport store, and shouldn’t apply to any VR games you’ve bought on Steam.

    I’m hoping this will turn out to be an elaborate April Fools’ Day joke, but given the pervasiveness of modern advertising, I can’t help but doubt it.