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This article was published on March 21, 2011

    Adidas’ massive 3D mapping outdoor projection in France [Video]

    Adidas’ massive 3D mapping outdoor projection in France [Video]
    Courtney Boyd Myers
    Story by

    Courtney Boyd Myers

    Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

    We’ve seen amazing 3D mapping experiments before from independent artists’ initiatives like Gorillaz to performances paid for by big brands like Ralph Lauren, Samsung, Mattel and Nike. So while the methods are not groundbreaking, the scale of this project and the intensity of the images has this blogger quite impressed. The campaign called “Adidas is all in,” launched last Wednesday at the “Palais du Pharo” in Marseille, France.