Twitter Reportedly Considered Acquiring Pandora and Spotify

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Emil Protalinski

Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, incl (show all) Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.

Last month, a Recode rumor suggested Twitter was looking to buy Soundcloud, only to have a WSJ rumor say that “the numbers didn’t add up” for a deal to go through. Today, we’re learning that Twitter considered buying not just Soundcloud, but also looked into making offers for Pandora as well as Spotify, according to three people familiar with the matter cited by The Financial Times.

The difference is that Twitter reportedly only engaged in talks with Soundcloud. The deals for the online music services were “worth billions of dollars,” meaning either purchase would be Twitter’s largest acquisition to date.

The search for a music streaming startup to buy is reportedly being driven by Ali Rowghani, Twitter’s Chief Operating Officer. With the death of Twitter #Music, the company has teamed up with Billboard but has done little else aside from that.