Rub shoulders with leading experts and industry disruptors at TNW Conference →

The heart of tech

This article was published on November 27, 2015


Add Drake’s ‘Big Rings’ to your selfies with Snapchat’s new Beats-sponsored Lens

Add Drake’s ‘Big Rings’ to your selfies with Snapchat’s new Beats-sponsored Lens
Amanda Connolly
Story by

Amanda Connolly

Reporter

Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

Snapchat users in the US are in for a treat today. The company has partnered with Apple’s Beats to create a special Lens feature for Black Friday.

To see what it is, just take a selfie and tap on your face for a second to turn the feature on. You’ll be presented with a series of lights and borders, as well as being serenaded by Drake’s ‘Big Rings.’

ee6b9539_f7f9_4381_a909_fa70ab17e447_360
Credit: Snapchat

Only available in the US for a 24-hour period, it’s a short one but a positive sign for Snapchat as the value of advertising on its platform has been questioned recently, given the lack of insights available.

It’s also the first time Snapchat has had a consumer product brand sponsor a Lens. Lenses were introduced to Snapchat in September and appear to have been well-received, especially if the company is leveraging them as a way to attract more big advertisers.

➤ Apple’s Beats sponsors a Snapchat Lens set to Drake music for Black Friday [DigiDay]

Also tagged with