The days that a Hollywood blockbuster gets the headlines when they break box office records are over. Gaming is hot, and you can be pretty sure that gaming is here to stay. Last week Grand Theft Auto IV was released and over 6 million copies were sold in the first 6 days, coining in a nice 600 million dollars!
To give you an example, the box office sale of GTA IV exceeds sales of all movies in theaters right now. It exceeds the $407 million that Pirates of the Caribean generated in the first week. It exceeds the 255.000 sold copies of Madonna her new album, Hard Candy, in the first week (not only in numbers but also in price per item sold. A CD is $20 dollars and GTA IV $90).
“Grand Theft Auto IV’s first-week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date” Strauss Zelnick (producer of GTA IV) stated.
The conclusion: Games are the new blockbusters!