Turner Classic Movies (owned by Time Warner) is about to take on Netflix. The company today announced a streaming service aimed at film buffs called ‘FilmStruck.’
Unlike Netflix and other services, FilmStruck’s catalog will specifically center around “art house, indie, foreign and cult films,” although it will include newer titles as well.
That could be something of a win-win for Turner. Older movies will be easier to secure licensing rights for, while also being enough of a niche that there won’t be a huge overlap with Netflix’s current offerings.
The service will be offered via a subscription, although a price hasn’t been announced yet. Like Netflix, it will be ad-free, but FilmStruck will also offer behind-the scenes clips and ‘rare footage’ from its film collections.
It’s also secured an exclusive streaming partnership with the Criterion Collection – reknown for distributing film classics – and the initial selection will include staples such as ‘Seven Samurai,’ and ‘A Room With a View.’
Of course, its success that depends on whether FlimStruck can actually get people to use its service or over Netflix or Prime Video, but the indie and classic selection might just be enough a draw to keep it afloat.