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This article was published on September 29, 2009


    One in 5 Households Will Have a Broadband Connection by 2009

    One in 5 Households Will Have a Broadband Connection by 2009
    Boris Veldhuijzen van Zanten
    Story by

    Boris Veldhuijzen van Zanten

    CEO and co-founder, TNW

    Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

    One in five households worldwide will have a fixed broadband connection in the home by the end of 2009. That is what Gartner claims in a new research report. In 2008 they counted 382 million broadband connections and have seen this number grow to a whopping 422 million household less than a year later. Based on those figures they estimate a nearly 580 million connections by 2013.

    Amanda Sabia, principal research analyst at Gartner, says:

    “Consumers may be watching their household expenditure, but dropping their broadband connections is not on the top of their agendas as a way to reduce outgoings. Multiple motivations are conspiring to keep broadband growth strong, such as PCs being more affordable, migration from dial-up, affordably priced broadband subscriptions, aging populations requiring broadband connectivity, and even as a result of an economic boost from country-specific economic and broadband-specific stimulus plans.”

    At the end of 2008, approximately 21 countries had broadband connections in at least 50 percent of homes (see Table 1). In many countries, the rates are much higher; the highest penetration being in South Korea at 86 percent and the lowest being Indonesia at less than 1 percent.

    Table 1: Broadband Household Penetration by Market (Percent)

    Country

    2008

    2013

    South Korea

    86

    South Korea

    93

    Netherlands

    80

    Netherlands

    88

    Denmark

    75

    Canada

    81

    Hong Kong

    72

    Hong Kong

    80

    Canada

    69

    Singapore

    78

    Switzerland

    69

    Denmark

    78

    Norway

    67

    United States

    78

    New Zealand

    65

    New Zealand

    75

    France

    63

    Japan

    73

    Singapore

    63

    Taiwan

    72

    United Kingdom

    63

    Norway

    72

    Finland

    62

    United Kingdom

    71

    Taiwan

    61

    Switzerland

    70

    United States

    60

    Australia

    69

    Belgium

    58

    Germany

    66

    Japan

    57

    France

    65

    Spain

    56

    Belgium

    63

    Germany

    55

    Ireland

    63

    Australia

    55

    Spain

    62

    Sweden

    54

    Finland

    59

    Ireland

    54

    Austria

    54

    Austria

    48

    Sweden

    54

    Source: Gartner (September 2009)