21 Examples of seriously beautiful packaging design

For Web and print designers, packaging design is one of the most intriguing areas of design, because it involves creating something we can actually hold. From the impressive unboxing experience inherent to brands like Leica and Apple, to the refined works of major brands like Coca-Cola and Starbucks, great packaging design changes and defines products people use every day.

In case you’re inspired by that notion, we created a list of 21 examples of gorgeous packaging design to showcase exceptional work in this field. Even if you plan to never set foot in this industry, it’s well worth it to know what it’s all about — you may even learn a thing or two.

Christmas Tea:

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Your email address*

• I agree to TNW storing and processing my personal data to receive the requested newsletter(s). For more information check out TNW's Privacy Policy.

  *

Christmas Tea features a truly playful and functional design, where the evergreen-like packaging tears apart and sits on the rim of your cup.

SKETCHES & THINGS:

This design wins in its simplicity. The command+open wax seal was too good to resist.

Kirei Towel:

Getting clean is like erasing the dirt and debris off your skin. Erasing. See what they did there?

T & Cake:

Back to simplicity, the bite mark makes a plain old white bakery bag irresistible.

Birdy Juice:

 Conceptualized while tearing apart the common juice box, Birdy Juice turned its packaging into a caricature of the brand mascot.

Cinder:

 The Ci in Cider becomes a winky face. Brilliant.

Best Made Company:

This is simply a fun jug of maple syrup, reminiscent of homemade moonshine and hooch.

Monteé – Rendition of you:

An excellent example of highly thorough branding. Every piece of the package feels interconnected.

SI Exclusive – Noble Studio:

Completely vintage and entirely utilitarian.

Fuita Blanch Identity:

With its own custom typeface, Fruita Blanch is pure and clean — as the product hopes to be.

 

Ikea: 

Ikea’s packaging design shows off a fun integration between the can opener and the fish illustration.

Divine Dairy:

 Another beauty, Divine Dairy feels both homemade and professional.

Honey & Mackie’s: 

 Honey & Mackie’s captures the playfulness of its experience.

Juice Boxes:

These containers actually represent the fruit juice they contain. Why write it when you can show it and be understood immediately?

True Milk:

Like a splash of fresh milk.

B&U:

Classic simplicity and rough edges for the hard-working beer drinker.

Saxton:

This packaging says what it needs to say and then gets out-of-the-way.

LabRats:

A lovely guidebook and kit meant to push a feeling or exploration and experimentation.

Beehave:

Beehave features honey comb-like packaging.

The Food Doctor:

 These containers feature lovely colors with an emphasis on nature, hence the giant apple.

TK Food’s Pineapple Pastry:

Once again, there’s hardly anything better than packaging that represents what’s inside.

Whether playful, extremely functional or simply just good-looking, all of the above are excellent examples of packaging design. If we missed your favorite, definitely feel free to share it with us in the comments below.

For more design inspiration, check out TNW’s Design & Dev channel.