This article was published on July 15, 2013

15 steps to start your own tech business: Part 1

15 steps to start your own tech business: Part 1
Christian Reber
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Christian Reber

Christian Reber is the CEO and co-founder of 6Wunderkinder. Christian Reber is the CEO and co-founder of 6Wunderkinder.

Editor’s note: This is a guest post by Christian Reber, CEO and co-founder of Berlin-based 6Wunderkinder. Today he begins a series, cross-posted from his own blog, in which he draws on his experience to offer advice for aspiring entrepreneurs in Europe and beyond. You can follow him on Twitter, where he is @ChristianReber.

1. Dream big and start small

If you are dreaming about starting your own company, but you don’t know exactly what it is you want to do or if it’s even the right time, use your time to study. Starting a fast-growing tech business is incredibly challenging, and requires a variety of skills. The time you take for studying, allows you to explore your talents and find the one thing you really excel at.

If you have a passion for design, programming or business – try to become incredibly skilled in one of those. The skillset of a founder often defines the focus and the culture of a company. We are always looking for great individuals who have a broad understanding of the things we are doing and share an entrepreneurial spirit. At the same time, we have a cultural guideline, that says “a Wunderkind is a master in something”. So, as an aspiring founder, invest your time and energy in identifying your talents and then follow your passion.

You can succeed or fail, no matter if you have a degree or not. But if you choose your university wisely, you’ll gain much more than just factual knowledge. Meeting likeminded people, having the time to experiment and building up a great network are only a few of the advantages that come with going to the best university for you.

The myth about incredibly successful founders, that dropped out of college might be true in some cases, but there are also enough examples of the opposite. The US has excellent universities for entrepreneurs, most famously Harvard (Mark Zuckerberg, Bill Gates), Stanford (Elon Musk, Larry Page) or MIT. Early-stage investors do look very careful at the education of founders, they either look for an excellent academic education, or years of experience in the industry. If you are about to start your own company, be aware of this.

Some of the best universities for entrepreneurs in Europe are in Germany – here are my personal favorites with regard to the tech industry:

The bottom line: don’t believe the myth of the college dropout who becomes a disruptive entrepreneur. Building up a company, leading a team and sustaining a highly successful international business is hard work and requires a lot of knowledge. There are many ways to gain this knowledge.

Depending on where you stand in your life, take the time and find a university that lets you find, explore and grow your personal dream. And ideally you will even find your potential cofounders right there on campus. Investing in your own knowledge and skills, means investing in your dream.

2. Work to learn, not to earn

Now that you’ve studied hard and really gotten deep into a particular discipline, it’s time to broaden your skill set. While it’s critical to become deeply skilled in one area of the business, the required skill-set to start and run a company is much more varied. Starting a tech business requires a strong sense for products, timing, trends and markets, which you can only acquire through experience.

When I was 16 or so, I discovered a book called Rich Dad, Poor Dad – What the Rich Teach Their Kids About Money. I might have even read the childrens edition – I loved it! I’ve recommended it to many of my friends because it contains a solid piece of advice: “Work to learn, not to earn.

In order to be successful in life, it helps to understand the basics of successful leaders and successful companies. I’ve worked for different entrepreneurs, various startups and larger businesses as both an employee and partner. I did this by starting my own design and !eb agency right after I came to Berlin. We worked for all types of businesses for about three years.

There were times of high profitability, but also times when we were close to bankruptcy. We didn’t earn much money, but it sufficed to pay our rent, food and universities degrees. In the end, this experience proved to be the foundation of starting our own tech company. The reason we learned so much was clear: we weren’t focused on money, we were focused on learning. Our personal goals in those first few years, were to start a tech business out of the agency business and that’s exactly what we did.

When we started 6Wunderkinder, we put all of our learnings from the agency into the new company and product. We learned how to win and lose customers, how to manage and mismanage projects, and how to hire and fire developers and designers. Most importantly, we learned how to fail at many things – the basics of any tech business. In retrospect, learning to face failure was my biggest takeaway. Each time you fail, you become more resilient. And as long as you do what you love, it will keep you going.

Having a period in my life dedicated to starting my own thing was critical. However, this doesn’t mean you should start your own agency. There are many alternatives to get similar experience. I would recommend you acquire experience at both a large and highly-profitable tech business (e.g. Apple, Microsoft, Google) and also a small, but fast-growing startup. For the latter, join SoundCloud, Wooga, ResearchGate or equivalents before you set out on your own idea.

Experiencing both types of businesses and the challenges they face will help you understand firsthand the reasons for their success. Learning how different businesses are structured, how they build their products, how management and leadership works is a long process. There is no way you can learn everything, but trying to understand most of it, is incredibly helpful in starting your own venture.

As a founder, you will focus on finding the right idea and building your product. Defining company culture will be equally important for you. By working at different companies with varying missions and ways of doing things, you will learn what kind of company that you want to build. You will also know what skills you’ll need among your co-founders and first employees. Try to vary your experience even further by alternating between design, product, and sales-focused environments.

If you’re looking for a startup job in Berlin, join the Facebook group Berlin Startup Jobs and visit

3. Join the community and meet founders

Spending time with ambitious and like-minded people shaped my own path. Most of my friends are developers, designers, entrepreneurs, and work for different kinds of startups. When you move to a new city, like I did, it can take some time to connect with other founders. Leo Widrich, one of the co-founders of Buffer, wrote a great, provocative piece about the importance of the people you spend time with, and quoted the entrepreneur Jim Rohn:

“You are the average of the five people you spend the most time with.”

If you start an international tech business, you’ll be competing with intelligent, ambitious, and highly skilled people from all around the globe. It’s a huge challenge and having a great community of entrepreneurs, developers and designers for support is key.

I’m lucky that Europe, and especially Berlin now has a strong and fast-growing community. But, when I first moved here, I didn’t know anyone from the startup scene or anything about related events. I had no clue how to go about meeting with founders or investors.

To help aspiring entrepreneurs facing the same issues, I started a Facebook group called Berlin Startups. My goal was simple, I wanted to build a community to connect people and allow them to share knowledge. I invited founders, investors, lawyers, developers, designers and many more. The group now has more than 7,000 members, with people representing almost every German startup. It’s now the easiest way to discover startup events and connect with great people.

Besides connecting with founders, I would also recommend you identify potential mentors. These can be entrepreneurs who you think are doing a phenomenal job in building great companies. Surround yourself with them, learn from them. You’ll find out it’s easier than you think to get in touch with these people. It’s incredible how much you can learn from a single 30 minutes meeting. I spent a lot of time in the beginning just reading about entrepreneurs and watching interviews on YouTube. I recommend you watch interviews on PandoMonthly, Foundation and Stanford’s Entrepreneurship Corner.

I follow many founders, CEOs, industry leaders, venture capitalists and other startups on Twitter and Facebook to learn more about who they are, and what they do. It’s a quick way to learn more about trends and important topics.

Read blogs like TNW, TechCrunch, and The Verge to keep up-to-date. I also love to read the blogs of founders and investors, especially Fred Wilson, Brad Feld, Ben Horowitz, and Tom Tunguz.

Next time, I’ll be sharing the importance of selecting the right location for your startup, prototyping your ideas and analyzing your market.

Image credit: Thinkstock

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