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This article was published on August 13, 2013

15 of the most expensive domains of all time

15 of the most expensive domains of all time
Ben Woods
Story by

Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

A website can be a simple thing to set up, but picking a name for your page or for your business can be tricky if you’re doing it based on web addresses that haven’t been claimed already.

It’s no surprise then that all of the best, usually single word, domains are already taken – but how much do people pay for them?

Now, I know what you might be thinking, and no isn’t the most expensive sale in this list, although it does feature pretty high up. What is? Read on to find out.

We’ve tried to keep the sale values accurate, and as such, haven’t included the sale of domains like (which went for over $100 million) and (at $16 million) but also included other assets.

Interesting other additions that nearly made the list included, which had been rumored to have been sold for $5.88 million in June 2008, but the sale apparently fell through. One of the conditions of the sale was that the new owner would be pro-Israel.

So what are the most expensive domain names? Here is a list of the most expensive domains with the relevant price.

15 & 14. and is the most expensive national domain on the list, and was purchased in January 2000 for $5m. on the other hand was purchased for the same amount by the venture capitalist firm WashingtonVC in 2007.

13. was snapped up by the childrens toy retailer ToysRUS in March 2009 for $5.1 million. A lot of money by most measures, but not even enough to get it into our top 10.

11 & 12. and

Though years apart and with completely different purchasers, the and domains both managed to fetch $5.5 million a-piece when they were sold in 2003 and 2010, respectively.

10. sold in 2004 for $7 million to Thought Convergence but if you were hoping to pay it a visit for some hoppy entertainment, disappointment awaits. Today the site is nothing but a blank page.

9 & 8. and and are the ninth and eighth most expensive domain name sales, with both reaching a not insubstantial $7.5 million asking price.

7. was snapped up by the ever-growing social networking monster that is Facebook in 2010 for $8.5 million. Well, you do have to protect the most obvious contraction of your businesses name, don’t you? You can guess where it points now, but it’s also used as the domain for Facebook employee email addresses as “” addresses are available to the public.


You can probably take a good guess at what you might find on, and that fact alone is precisely why it fetched a whopping $9.5 million when it sold in 2007.


Perhaps less familiar than some of the others on this list, is reportedly a site for a (surprise, surprise) financial services company. However, at the time of writing, there’s nothing at the address, which makes it $9.99 million well-spent in 2008.

4. was bought for “around” $11 million in 2001; it seems the new owner couldn’t recall the exact price he had paid for it in an interview with the BBC. Easily done, though, eh. A million here, a million there.


Quite unsurprisingly, is well-known for being one of the most expensive domain name purchases of all time, and given how much traffic searches around the term drives, it’s little surprise. But what is the domain price of exactly?

Most recently sold in 2010, reached a cool $13 million according to data supplied by the domain name marketplace Sedo.

2. came close to being the most expensive sale of all time, but was pipped at the post by a cool $5m or so. How expensive exactly was when it was sold in 2012? Very, at $30.18m.


The most expensive sale, however, actually wasn’t for a gambling or porn site. Instead, it was the purchase of in 2007 for a cool $35m. Even more incredible than the price was the admission from new owner Brian Sharples, founder of HomeAway, that he had bought the domain to stop Expedia from getting it.

Don’t miss: Which top-level domain names are right for you?

Featured Image Credit – Getty Images