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This article was published on February 12, 2017

    5 more inspiring reads for aspiring entrepreneurs: top tech CEOs tip top books

    5 more inspiring reads for aspiring entrepreneurs: top tech CEOs tip top books
    Alejandro Tauber
    Story by

    Alejandro Tauber

    Former Editor-in-Chief, TNW

    The best books you’ll read are typically recommended by people you like or admire. Which is why we’re partnering up with to do a monthly roundup of short book recommendations from the apex of the tech world. asked entrepreneurs, CEOs, and other visionaries share stories about books that changed their life or the way they do business – in less than 50 words, because we know you’re busy people (but hopefully not too busy to read these books).

    For this month’s roundup, we’ve collected the favorite books of the founders of Reddit, Simple Habit, IFTTT and more! Enjoy!

    How to Win Friends & Influence People

    Dale Carnegie

    Yunha Kim, founder and CEO of Simple Habit, a 5 minute meditation app:

    “Even though this is my favorite book, on daily basis, I fail to follow Dale Carnegie’s advice and I feel bad about it. But every time I pick up this book, it opens my eyes on understanding human nature better.”

     Buy on Amazon


    Neil Postman

    Tristan Harris, ex-product philosopher at Google, now working on Time Well Spent:

    “Technopoly is about how metrics and infatuation with the novelty of technology hide the deeper moral questions about what specific human values they are meant to impact or positively fulfill, and whether they do.”

    Buy on Amazon

    Forget All the Rules You Ever Learned About Graphic Design: Including the Ones in This Book

    Bob Gill

    Linden Tibbets, founder and CEO of IFTTT:

    “Whether you are a graphic designer or CEO, if creativity is an important part of your work, this book is for you. Identifying and solving problems is about choosing the right rules to break and the right rules to follow!”

    ➤ Buy on Amazon

    Credit: Amazon


    James Clavell

    Steve Huffman, co-founder of Reddit:

    “It’s one of the few books that I can read over and over and always enjoy.”

    Buy on Amazon

    Harold and the Purple Crayon

    Crockett Johnson

    Nate Weiner, founder and CEO of Pocket:

    “This book is the basis for any pursuit and explains people do buy into ‘what’ you do, they choose based on ‘why’ you do it.”

    Buy on Amazon

    To check out more good reads, or if you feel like sharing a book that inspired you, feel free to go to and add your own. For the previous edition of Top tech CEOs tip top books, lookie here.

    We highlight products we like. And if you like them as well – so much so you buy something – we get a small share of the revenue. This isn’t a sponsored post, but for the sake of transparency, you deserve to know what’s up.