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This article was published on June 2, 2010

    100,000 BT Employees Get Their Own Social Network

    100,000 BT Employees Get Their Own Social Network
    Martin Bryant
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    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    The UK’s largest telecoms company, BT is reportedly to roll out a custom social network for its 100,000 staff.

    Personnel Today reports that the company is to give each employee their own social profile on an internal network designed to make collaborating on projects easier wherever they are. The service, based on Microsoft technology, will allow staff to “be able to see, at a glance, what projects, and even what documents, other members of staff are working on.”

    While social media is now reasonably well developed as a marketing tool, its usefulness for internal communications is still in relative infancy. Services like Socialcast make internal comms much easier within companies, although for companies on the scale of BT a custom solution makes much more sense.

    As someone who (briefly) worked at BT a few years ago, I can vouch for the mind boggling size of the organisation. Finding someone with the skills required to solve a particular problem across the company’s many divisions was a frustrating experience and it’s great to see that social media is being used to make life easier for BT’s employees. Hopefully it should lead to a quicker, more efficient service for customers too.

    [Image credit: PSD]